Privacy Policy
Playa Sonando, Inc (dba as Texas Lending Group)
Effective Date: Aug 1st, 2026
IMPORTANT NOTICE REGARDING TEXT MESSAGING DATA
Texas Lending Group ("we," "us," or "our") DOES NOT share customer opt-in information, including phone numbers and consent records, with any affiliates or third parties for marketing, promotional, or any other purposes unrelated to providing our direct real estate lending and mortgage brokerage services. All text messaging originator opt-in data is kept strictly confidential.
1. Information We Collect
We collect the following types of information to evaluate loan inquiries, facilitate private lending and hard money mortgage transactions, and communicate effectively:
Personal Information:
Name, email address, phone number, physical address, property addresses, financial details, credit scores, and loan application information submitted for pre-qualification or quote requests opt-in records and timestamps for all communication channels (SMS, email, web forms, etc.)
Non-Personal Information:
IP address, browser type, device information, website usage patterns, page interactions, and analytics, cookies and similar tracking technologies.
Customer & Loan Communication:
Records of loan inquiries, application details, and service requests, consultation schedule details and communication preferences, loan history, feedback, and underwriting-related correspondence
2. How We Use Your Information
We use collected data for:
Evaluating, processing, and underwriting loan requests (including DSCR, Fix & Flip, Bridge, and New Construction loans) communicating with you regarding your loan inquiries, rate quotes, application statuses, and appointments. Improving our lending services, website functionality, and client user experience. Ensuring security, identity verification, and fraud prevention. Maintaining accurate records of your communication preferences and SMS/email consent
3. SMS Messaging & Compliance
Text Message Program Terms & Conditions by opting into our SMS messaging services, you agree to receive text messages related to our mortgage and lending services, including loan updates, application milestones, consultation reminders, customer support, and important notices.
Opt-In & Consent:
• You will only receive messages if you have explicitly opted in via our website contact forms, loan inquiry forms, or explicit agreement.
• We maintain timestamped records of all opt-in actions.
• We comply with the Telephone Consumer Protection Act (TCPA) and all applicable state and federal communication laws.
Opt-Out Instructions:
• You can cancel SMS notifications at any time by replying "STOP".
• You will receive a final confirmation message, and no further messages will be sent unless you re-opt in.
• All opt-out requests are processed immediately.
Message Frequency & Content:
• Message frequency varies based on your interactions and active loan applications with our business.
• Messages will be directly related to the lending services, quotes, or updates you have requested.
• We do not send promotional content without specific prior consent.
Help & Support:
Reply "HELP" for assistance or contact us at [email protected].
Customer support is available during regular business hours.
Carrier Information:
• Standard message and data rates may apply.
• Carriers are not liable for delayed or undelivered messages.
Supported carriers include AT&T, Verizon, T-Mobile, Sprint, and most regional carriers.
SMS Data Protection Statement
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service or automated messaging delivery, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
We implement strict data protection measures to safeguard your SMS opt-in information and consent records.
4. Information Sharing & Disclosure
We do not sell, rent, or trade personal information. We may share information strictly under the following operational circumstances:
Service Providers & Direct Lenders:
• Third-party vendors and direct funding partners who assist in our operations (e.g., loan processors, underwriters, credit reporting agencies, scheduling tools).
• SMS aggregators and providers solely for the purpose of delivering messages you've consented to receive.
• All service providers are contractually obligated to maintain strict confidentiality and security.
Legal Compliance:
• If required by law, legal process, or regulatory bodies governing financial and mortgage brokerage services.
• In response to valid law enforcement requests, court orders, or compliance audits.
Business Transfers:
• In case of mergers, acquisitions, or sale of company assets.
• In such cases, your data remains protected under the terms of this policy.
• All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, excluding aggregators and providers of the Text Message services.
5. Data Security
• We implement and maintain robust security measures to protect your personal and financial information:
• Encryption of sensitive loan data and personal details in transit and at rest
• Secure access controls, multi-factor authentication, and restricted database access
• Regular technical assessments, system audits, and updates
• Employee training on data privacy and mortgage compliance standards
• Breach notification protocols in accordance with state and federal laws
• Secure backup systems and disaster recovery procedures
• Despite these measures, no method of transmission over the Internet or electronic storage is 100% secure. We strive to use commercially acceptable means to protect your personal information but cannot guarantee absolute security.
6. Cookies & Tracking Technologies
We use cookies and similar tracking technologies to:
• Analyze site traffic, loan calculator usage, and user behavior
• Remember your preferences and saved form inputs
• Improve website functionality, page load speed, and user experience
• Measure the effectiveness of our online communications
• You may control cookies through your browser settings. Disabling cookies may limit your ability to use certain interactive features on our website.
7. Your Rights & Choices
You have the right to:
• Access, update, or request deletion of your personal information
• Opt-out of marketing emails by clicking the "unsubscribe" link in our emails
• Opt-out of SMS messages by replying "STOP"
• Request details on how your loan application data is processed
• Withdraw consent at any time for future non-essential communications
• Lodge a complaint with a supervisory authority if you believe your privacy rights have been violated
• To exercise these rights, please contact us using the contact details provided in Section 10.
8. Third-Party Links
Our website may contain links to third-party sites (e.g., direct lender portals, real estate resource tools, or financial calculators). We are not responsible for their privacy practices and encourage you to review their respective policies. This Privacy Policy applies solely to information collected by Texas Lending Group.
9. Changes to This Privacy Policy
We may update this policy periodically to reflect changes in our lending practices or legal requirements. The latest version will always be published on our website with the updated effective date. For material changes, we will post a prominent notification on our website or contact active clients directly.
10. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or how your information is handled, please contact us:
Texas Lending Group
Phone: (888) 966-2180
Email: [email protected]
Website: https://txlendinggroup.com